Top 4 alternatives to Product Hunt

By Fabian Maume · September 23, 2024

Product hunt is a great platform to get exposure for your product. A product hunt launch will typically give :

  • 300 to 1k website visits within a day
  • A valuable do-follow like (from a website with 95 DR)
  • Interesting user feedbacks about your product

However, once the launch is done you won’t get much recurrent traffic from Product Hunt. You will have the option to relaunch after 6 months if you have released new features.

So what should you do after a product launch? Are there similar platforms where you can also launch?

In this article, I will present 4 alternatives to product hunt that you can use. I will be sharing my personal experience launching on those platforms.

The 4 Product Hunt alternatives I will cover are:

Microlaunch

Microlaunh works similarly to Product Hunt. You list your product there and need to collect upvotes in order to rank the leaderboard.

Microlaunch has one key difference with product hunt: The launch is live for one month. That makes a microlaunch far less stressful than on product hunt as you have no pressure to harvest upvotes with 24 hours.

I launch my Sales Navigator search template on micro-launch.

I got:

  • 21 Website visits
  • 1 sales

Not bad but still a far cry in comparison to my product hunt launch for the same product:

  • 84 Upvotes
  • 137 Website visits
  • 4 Sales

Microlaunch also gives you a do-follow link from a website with 36 DR: Micro-launch domain rank

Microlaunch is slowly gaining traction so it is likely that the DR will improve over time. However for the time being is lacking scale.

It can also take quite some time for your launch to be featured. If you aren’t paying for a premium launch your launch joins the waiting list when submitted. That being said the premium launch option is quite affordable at only $49 (I haven’t tested it yet): Micro-launch pricing

Frazier

Fazier works exactly like Product Hunt. The launch is live for 24 hours and you get a product of the day badge if you finish in the top 3.

I launched multiple products on Fazier: ![Fazier launcher(images/fazier-launch.png) However, for all launches, the traffic generated is quite low. Warmup Inbox was the 3rd product of the day, but it didn’t translate in any website visit.

The main benefit of Fazier is SEO as it gives you a do-follow link from a domain with 29 DR. Fazier domain rank

According to the similar web, Fazier traffic is growing quite quickly: Fazier traffic growth

So in short at the moment this platform has realy little traffic but it has good potential for the future.

BetaList

BetaList is a more established alternative to Product Hunt.

According to similar web BetaList is getting 96.5k visits per month. This is still far from the 3.5 million that Product Hunt is getting.

BettaList will also give you a do-follow link from a domain with 73 DR (better than Fazier and Micro-launch): Betalist domain rank

BetaList however has one big limitation: you can submit only products which wasn’t released. If you want to launch on betalist is recommended to do it before launching on Product Hunt.

I do not have first-hand experience with BetaList, so I cannot comment on the results you may expect.

AppSumo

AppSumo differs from the 3 alternatives I listed before. AppSumo is a marketplace for lifetime deals.

In order to list your startup on AppSumo you will have to offer a lifetime deal, which comes with it set of constraints.

I recommend avoiding launching on AppSumon in the 2 months following your product hunt launch as it might lead to some subscription users churning to get a lifetime deal.

I strongly advise against running AppSumo campaign in parallel with your Product Hunt launch. A product hunt launch will give you exposure and traffic, you don’t want to send this traffic to AppSumo as they will take a commission on Your sales.

If you want to offer a lifetime deal during your Product Hunt launch is it better to make it as Product Hunt special offer. Product hunt allows you to list special deals on your launch page:

Product hunt special offer

This is the tactic I leverage with QApop. It allowed us to generate $2500 from our Product Hunt launch. Lifetime deal can be a great alternative to fundraising and give you precious cash to bootstrap your startup. Life time deal played a pivotal role in helping me bootstrap QApop. I will certainly write an in-depth article on the topic in the future.

Launching on Appsumo will give you a considerable SEO boost. Appsumo itself has 82 DR: Appsumo domain rank

Moreover, Appsumo has a large network of affiliates who will review your tools. Once your Appsumo campaign is finished reach out to those affiliates and ask them to join your own affiliate program. This will help you build a network of affiliates and gain many backlinks in the process.

Closing words

For the time being there isn’t any great alternative to product hunt:

  • Fazier and Micro-launch are still too small to provide good exposure.
  • Beta-list can be used only for new products and doesn’t allow you to do relaunch.
  • Appsumo requires offering lifetime deals, which can limit your future monetization.

Nonetheless, those 4 alternative platforms are worth considering in order to diversify your acquisition channels.

If you are looking for other places to list your SaaS startup, check out our article about the top 14 market place for SaaS

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