Common B2B Lead Generation Problems and Solutions

Over 37% of marketers say it’s their biggest challenge, and with B2B buyers completing 95% of their journey before contacting sales, it’s harder than ever to stand out. Here’s a quick breakdown of the key issues and how to solve them:

Top Challenges:

• Value Communication: 35.4% of marketers fail to clearly explain their product’s value.
• Audience Targeting: 33% struggle to reach niche audiences effectively.
• Lead Quality: 51% of sales teams deal with low-converting leads.
• Technology Adoption: 37% don’t use automation tools for lead generation.

Solutions at a Glance:

• Build data-driven buyer personas to target the right audience.
• Use LinkedIn filters and AI tools for precise targeting.
• Implement lead scoring to prioritize high-potential leads.
• Simplify landing pages and test personalized content for better conversions.
• Combine email automation with LinkedIn engagement for nurturing leads.

Quick Tip:

AI-powered tools like LeadMagnetCreator.com can lower your cost per lead to $0.08, compared to $25 with traditional PPC campaigns.

Want to fix your lead generation strategy? Start by addressing these challenges and applying these proven solutions.

12 B2B Lead Generation Strategies For 2025

Finding the Right Target Audience

Targeting the wrong audience can drain your budget and result in leads that don’t convert.

Missing or Incomplete Buyer Personas

Without clear buyer personas, your messaging can feel scattered, sales cycles might drag on, and the quality of your leads can suffer. Defining these personas helps you create a strategy grounded in data.

Building Buyer Personas Based on Data

Skip the guesswork - use data to craft accurate buyer personas. Here’s how:

Analyze Existing Customer Data

Dive into your CRM to spot trends like company size, industry, and the roles of decision-makers.

Pro tip: Attio CRM is perfect for doing this. Attio uses AI to automatically enrich your leads with information like company size.

Talk to Your Customers

Interview your best customers to learn about their challenges, decision-making habits, budgets, and preferred ways to communicate.

Pro tip: Do not speak only to paying customers. Talking to churn users or free trial users can give you a lot of valuable insight.

Review Analytics

Check your website, email, and social media analytics to see what content drives the most engagement and leads to conversions.

Using LinkedIn for B2B Targeting

Once your personas are ready, LinkedIn can help you reach the right audience with precision. When your targeting is based on data, LinkedIn becomes an even more effective tool.

LinkedIn Targeting Tactics:

Targeted Connection Requests

Leverage LinkedIn’s advanced search filters to find decision-makers. Automate connection requests carefully to stay within LinkedIn’s rules.

Investing is a sales navigator subscription, will give you access to all of LinkedIn advanced search filters

Key LinkedIn Filters to Use:

• Industry
• Company size
• Job titles
• Location
• Company growth patterns
• Technology stack

Pro tip: For niche targeting, it is possible to target people who attend specific LinkedIn events. For more ideas on the topic, you can check out our webinar about LinkedIn lead generation.

Improving Lead Quality

Once you’ve identified your audience, the next step is to focus on refining lead quality. Low-quality leads can drain your resources and drive up marketing expenses.

Dealing with Unqualified Leads

To boost the quality of your leads, it’s essential to build on your targeted audience strategies. With PPC campaigns costing an average of $25 per lead and AI-powered lead magnets costing just $0.08 per lead [2], it’s clear that refining your approach can save money and improve conversion rates. Here are some effective ways to address unqualified leads:

• Add pre-qualification questions to forms to screen out prospects who aren’t a good fit.
• Develop targeted content that directly addresses the pain points of your ideal customers.
• Use behavioral tracking to identify engagement patterns that signal a prospect’s potential.

Setting Up Lead Scoring

Lead scoring allows you to prioritize leads by evaluating their likelihood to convert. Here’s an example scoring system:

This system can be integrated into your CRM to streamline lead prioritization and set the foundation for automated qualification.

Using LeadMagnetCreator.com

AI-powered tools like LeadMagnetCreator.com are changing the game for lead qualification by offering interactive and personalized experiences. For example:

• SubjectLineGenerator.com acquires 700 qualified leads monthly.
• AI-MealPlan.com generates 300 targeted leads each month.
• Lunadio.com grows its founder community by 200 members monthly [2].

“Our marketing agency has been using lead magnet tools for a few months, and the results have been incredible! We are not implementing this solution only for us but also for our clients.”
– Rebecca Meyer, Content marketing & SEO expert [2]

The platform is designed to integrate with popular CRM systems, automating personalized email sequences based on user behavior. This ensures high-quality leads while reducing manual effort.

Pro tip: You can distribute your launch magnet on websites similar to Product Hunt to get free backlinks and boost your SEO

Key Benefits:

• Achieve 2x higher conversion rates compared to standard gated content [2].
• Lower your cost per lead to about $0.08, versus $25 with PPC [2].
• Automate lead scoring using engagement data.
• Effortlessly sync with CRMs for continuous lead nurturing.

Increasing Conversion Rates

Once you’ve secured quality leads, the next step is to focus on turning those leads into customers. This is where refining your landing pages and content offers comes into play.

Common Issues with Landing Pages and Content Offers

Landing pages often fail to convert because of poor messaging and a frustrating user experience. Here are some common problems:

• Unclear value proposition: Many B2B landing pages focus too much on features and overlook the real benefits that address a prospect’s main pain points.
• Overcomplicated forms: Long forms with too many fields can frustrate users, leading to higher abandonment rates.
• Generic content: A one-size-fits-all approach doesn’t work, as it fails to meet the unique needs of different buyer personas.

To address these issues, create landing pages that clearly communicate the benefits of your offer and make the conversion process as simple as possible.

The Role of Testing and Personalization

Testing and personalization are key to boosting conversions. Experiment with different elements like headlines, form layouts, CTAs, and content formats to see what resonates most with your audience. Tools like AI-powered lead forms can improve engagement, simplify lead capture, and tailor outreach efforts [1]. These small but consistent tweaks pave the way for even better results when combined with SEO-focused content strategies.

Tetriz.io’s Approach to SEO Content

Tetriz.io takes content optimization to the next level, building assets designed to attract and convert high-quality leads. Their strategy includes:

• AI-driven lead magnets that adapt to the interests of your visitors
• Personalized outreach combining AI and human inteligence
• Interactive content tools that not only capture leads but also provide immediate value

“LeadMagnetCreator.com is a game-changer for marketers, allowing them to use AI apps from their marketplace as lead magnets.” - Fabian Maume, Growth Hacker at Tetriz

Lead Nurturing Improvements

B2B lead nurturing requires a mix of automated tools and personal interactions, especially when dealing with lengthy sales cycles. The goal is to keep prospects engaged at every step of their decision-making process.

Managing Long Sales Cycles

B2B sales cycles can stretch over several months. It’s important to stay in touch without overwhelming potential customers. By creating content tailored to each stage of the journey, you can address their specific concerns and guide them closer to making a decision.

Email Marketing Automation

Email remains a powerful tool for building relationships with prospects. Platforms like Mailchimp and ActiveCampaign make it easier to create personalized email sequences that resonate with your audience.

The key is to design email campaigns that not only deliver value but also collect data to fine-tune your follow-ups.

LinkedIn Content Distribution

Pair your email campaigns with LinkedIn activities to stay visible and relevant. Tools like Taplio can help automate LinkedIn content sharing and engagement while maintaining a personal approach. Here’s how to make LinkedIn work for lead nurturing:

• Consistent Content Sharing: Regularly post industry news and thought leadership content to build credibility.
• Automated Engagement: Use tools to interact with prospect activities efficiently.
• Personalized Messaging: Leverage AI to send tailored messages that still feel personal.
• Answer Linkedin collaborative articles: That will showcase your expertise and help you establish thought leadership.

This combination of email and LinkedIn strategies ensures you stay connected with your prospects throughout their journey. Tools like LemList and Expandi are perfect for that.

Conclusion: Action Steps

Main Points Review

Generating B2B leads effectively means tackling key challenges with a mix of strategies. Here’s a quick recap of where to focus:

Implementation Guide

Ready to take action? Here are the steps to fine-tune your lead generation strategy:

1. Evaluate Your Current Strategy

Start by auditing your existing performance to identify gaps. As Jan Kuzel, Head of Growth at Satismeter, puts it:

“They are data-oriented wizards, which are good to have around when you need a different perspective on your challenges. If there’s a play that involves gathering data and automating actions, they will know about it and will execute it for you.” [1]

2. Adopt Essential Tools

Consider these tools to strengthen your efforts:

• Linkedin content tool like Taplio
• LinkedIn automation tool like Phantombuster
• B2B lead database like LinkedIn Sales Navigator or Apollo

3. Refine Your Lead Generation Channels

Take inspiration from FeedBear’s success story. CEO Tomas Vestenicky shared:

“Our referral traffic increased by +200% thanks to their data research. We follow the guideline and answer dozens of relevant questions & discussion with SEO traffic.” [1]

Enhance your results by using AI-powered forms, personalizing outreach, and applying lead scoring techniques.

For scaling efforts, a fractional CMO (around $1,000/month) can oversee your strategy. Fabian Maume, Growth Hacker at Tetriz, highlights:

“It’s a game-changer for marketers. You can grab any AI app from their marketplace, put it on your website, and use it as a lead magnet.” [1]