Expandi Review Insights on Features, Pros, and Cons

As someone constantly looking for effective tools to enhance lead generation and outreach for service-based businesses, I recently decided to try Expandi.

Here’s my detailed review of using this tool, where I cover its features, performance, and overall user experience.

2025 update: Expandi now also offers a full range of features for email automation. This came without a price increase. That makes Expandi’s $99 plan, even more interesting.

Getting Started with Expandi

Signing up with Expandi.io was straightforward. The platform is designed to assist users in automating their LinkedIn outreach, but what sets it apart is the level of customer support provided right from the outset.

Initially, I had numerous questions about setting up my campaigns, managing my contacts effectively, and maximizing my outreach potential.

Each time I reached out, I received prompt and clear responses from the customer service team.

Features That Stand Out

• Campaign Builder: Setting up campaigns in Expandi is straightforward. The tool allows you to create personalized outreach sequences that automatically send messages at set intervals. This feature helps keep communication consistent without manual intervention.
• A/B Testing: I found this feature particularly useful. It allows you to test different versions of your messages to see which performs better. This way, you can continually adjust your approach based on concrete data.
• Advanced Targeting: Expandi lets you specify your target audience with filters like job title, company, location, and industry. This precision ensures that your efforts are directed toward the most relevant prospects.
• Smart Inbox: Expandi.io consolidates all messages from LinkedIn into a single, easy-to-manage inbox. This feature allows for efficient communication tracking and ensures no message goes unanswered.
• Dynamic Personalization: The platform offers advanced personalization capabilities that allow users to insert personalized fields into messages. It can include the recipient’s name, company, job title, and more, making each outreach effort uniquely customized. Expandi also has a direct integration with Hyperise to embed dynamic GIFs in your campaigns.
• Analytics and Reporting: It provides detailed analytics that track campaign performance, including response rates, acceptance rates, and more. These insights help users adjust their strategies for better results.
• Mobile connector campaign: You can add steps in the campaign builder. Expandi will send connection requests via mobile. This is a great way to bypass the LinkedIn limit of 100 weekly contact requests. This feature allows you to send 100 extra contact requests per week.
• Email outreach: Expandi now also offers email automation features. That allows you to build a multichannel outreach campaign combining LinkedIn and email outreach. The email feature provides a high level of personalization: you can include dynamic gifs (same as with the LinkedIn outreach).
• Team management: Expandi makes managing multiple LinkedIn accounts easy. You only need to buy one seat per LinkedIn account but you can start getting a discount from 10 seats.

Exceptional Customer Service

Unlike many tech companies that rely heavily on automated responses, Expandi invests in a human touch.

Their customer support isn’t just about answering questions; it involves providing detailed resources, reviewing accounts, and offering expert advice to simplify and enhance the user experience.

This approach is particularly beneficial for users who are not deeply familiar with LinkedIn’s potential for business development or those new to automation technologies.

Each interaction with their customer service team felt like talking to a well-informed friend who was genuinely interested in helping me succeed.

Whether I needed help troubleshooting a technical issue or strategizing my campaign for better engagement, their team was there to guide me through.

User-Friendly Interface

The user interface of Expandi.io is another point worth mentioning.

It’s clean and intuitive, making navigating easy for even those with minimal technical skills.

Setting up a new campaign is a breeze, with clear step-by-step instructions that guide you through the process.

The dashboard provides a comprehensive overview of your campaigns, including statistics crucial for tracking performance and making informed decisions.

The Power of Personalized Campaigns

Expandi.io excels in allowing users to create personalized outreach campaigns. This feature is key because personalization can significantly increase response rates on platforms like LinkedIn.

With Expandi, I could customize my messages based on the recipient’s profile, ensuring each communication felt personal and relevant.

Pro tip: If you need a personal touch in the middle of your automation workflow you can add manual tasks in your workflow. Those will cause the automation workflow until you mark the task as done. It is perfect if you want to add a LinkedIn voice message to your workflow for high-value leads.

This capability improved my engagement rates and helped me build meaningful connections with potential clients and partners.

Results That Speak for Themselves

Since using Expandi.io, the results have been nothing short of impressive.

My network has grown substantially, leading to more business opportunities and enhanced brand visibility.

The platform has indeed “paid for itself” by saving me time and generating substantial business leads that have translated into real profits.

Moreover, maintaining and nurturing these relationships through regular and personalized follow-ups has been invaluable.

Expandi’s features make these tasks manageable and less time-consuming, allowing me to focus on other aspects of my business.

Pricing: High Value for Money

Considering the features and benefits provided, Expandi.io offers great value for money.

The pricing structure is straightforward and affordable compared to other services in the market or hiring a consultant.

For businesses looking to expand their LinkedIn presence without breaking the bank, Expandi presents a cost-effective solution.

However if you are on a budget, we would recommend to use Phantombuster, or ReplyGrowth instead. You can achieve similar results than with Expandi by leverageing LinkedIn automation templates.

Pros and Cons of Using Expandi:

Pros

• High-Level Personalization: The ability to customize messages based on the recipient’s profile details stands out. It increases engagement by making each interaction more relevant and personal.
• Exceptional Customer Service: The level of support provided is rare in automated services. Whether it’s a technical query or strategic advice, the response is prompt and helpful.
• User-Friendly Interface: The platform is easy to navigate, making it accessible even for those who are not tech-savvy. Setting up campaigns is straightforward, with clear directions and visual aids.
• Effective Campaign Management: Expandi allows users to manage multiple campaigns simultaneously, track their performance in real-time, and adjust strategies based on detailed analytics provided.

Cons

• Limited Free Trial Period: The 7-day free trial might be short for some users to fully test all functionalities extensively, especially for those running long-term campaigns.
• Price Point: While it offers good value for money, small businesses or freelancers on a tight budget might find the cost high compared to basic or free tools.
• Learning Curve: Despite its user-friendly design, mastering the full range of features and optimizing them for the best results involves a learning curve.
• Dependency on LinkedIn Policies: As with any tool that relies heavily on a third-party platform, changes in LinkedIn’s policies can affect how effectively Expandi can operate or necessitate adjustments in strategy.

Is Expandi good for email outreach?

The addition of email outreach features into Expandi increases the good value/cost ratio of the tool, even more.

Combining email outreach with LinkedIn can help you increase your conversion rate. Usually, only 20 to 50 % of people will accept your connection request. If people do not accept your contact request you can try to reach out via email.

However, Expandi isn’t the best solution if you plan to focus on email outreach. Expandi is missing key features for :

• Email deliverability
• Email outreach scaling

When it comes to email deliverability Expandi doesn’t offer any email warmup. This would be critical in order to land in the prospect inbox. It is possible to combine Expandi with a dedicated warmup tool like Warmup Inbox to mitigate this limitation.

Furthermore, Expandi is not great for scaling your email outreach. The main way to scale cold email outreach is to distribute your outreach across multiple email inboxes. You need one more seat for each inbox connected to Expandi, which means that you need to pay $99 per inbox.

This isn’t great when compared to alternatives :

• Woodpecker allows you to connect an unlimited number of email inboxes, for a pricing starting at $20/month.
• Lemlsit costs per $16 inbox and has a realy handy inbox rotation feature, which enables an SDR to use several inboxes on the same campaign.

LinkedIn outreach is typically low in scale with a max of 200 leads per week (per LinkedIn account). So Expandi email features are great if you want to use email as a complement to LinkedIn outreach. But if you want to scale up your email outreach there are better tools available.

Final Thoughts: A Worthy Investment

Expandi.io is an excellent tool for anyone looking to enhance their LinkedIn marketing strategy through automation while maintaining a personal touch in their communications.

The platform’s strengths significantly outweigh its drawbacks, making it a worthwhile investment for businesses aiming to expand their reach efficiently.

With its robust features, dedicated customer support, and overall effectiveness in managing LinkedIn outreach campaigns, Expandi stands out as a top contender in LinkedIn automation tools.

If you are not sure that Expandi is the perfect tool for you, check out our article about how to choose the best LinkedIn automation tool for your use case.

FAQs:

How does Expandi ensure the safety of my LinkedIn account?

Expandi uses advanced algorithms that mimic human activity patterns to prevent triggering LinkedIn’s spam filters or risking account suspension. The platform sticks strictly to LinkedIn’s daily activity limits.

Can I integrate Expandi with other tools?

Yes, Expandi supports integration with several CRM systems and marketing tools, enhancing its functionality and allowing for a seamless workflow.

A sales navigator account will also help you get the most out of Expandi. Check out our Sales Navigator search template, to get more leads from sales navigator.

What kind of customer support does Expandi offer?

Expandi provides a dedicated support team that offers personalized assistance through multiple channels via email and live chat. They also provide extensive resources such as tutorials, webinars, and a comprehensive knowledge base.

Is there a free trial available?

Yes, Expandi.io offers a 7-day free trial, which allows users to explore all the features before committing to a payment plan.

Do I need a premium LinkedIn account to use Expandi?

A premium LinkedIn account is not required to use Expandi. However, a sales navigator subscription would give you access to advanced LinkedIn search filters, which could be worth the investment.

Can Expandi send emails?

Yes. Expandi allows you to combine email and LinkedIn outreach. Expandi can integrate with Gmail, Outlook and Yahoo inboxes.

Does Expandi have good email deliverability?

Expandi email outreach features are quite new. Expandi doesn’t offer an email warmup feature yet, so it will most likely not be the best for email deliverability.